
Skift Global Forum 2025 Expert Roundtable: Understanding the Evolving Hotel Guest
At SGF, leaders discussed how expectations, personalization, and data-driven marketing are redefining how brands connect with travelers.

At SGF, leaders discussed how expectations, personalization, and data-driven marketing are redefining how brands connect with travelers.

What’s next for travel and AI? Make the tech smarter and more contextual, said Expedia Group Managing Director Angela Vega.

Premier Inn-owner Whitbread reported weaker first-half results on Thursday as flat UK demand and higher costs weighed on profit.

With an IPO expected soon, Prism is not holding back as it looks to make the most of the rising demand for premium accommodations.

At Skift Global Forum, Global Hotel Alliance and Minor Hotels showed how their loyalty platform and expansion can help brands scale smarter.

Coral reefs are in danger due to global warming. Discover how coastal resorts are contributing to their restoration efforts.

The luxury of silence is the luxury of control over your environment. It’s privacy not just from being seen, but from being heard.

The Leela’s international acquisition showcases its financial muscle, especially as the global venture is located in Dubai’s Palm Jumeirah.

A Marriott International report shows that travelers are planning trips around dining, favoring casual over formal restaurants.

Mandarin Oriental is set to go private in a deal valuing the company at $4.2 billion, as Jardine Matheson moves to take full control.

Covid-era staycations were not just temporary for Indian travelers. They showed Indians a new way of traveling.

Loyalty programs are the biggest marketing avenues for the new-age Indian travelers, and ITC Hotels has decided to take things up a notch.

Hotels.com debuted a loyalty feature that enables Expedia Group OneKey members to use discounts immediately or save the rewards for later.

Michelin expands hotel ratings to 100 countries, awards keys to nearly 1,000 properties. But it faces some industry skepticism.

A new Skift ranking of 14 hotel groups measures how many loyalty program members each company has relative to their inventory of hotel rooms.

The Ascott Limited is betting on lodging that stretches its strongest brands across property types to keep guests inside a single ecosystem.

Rosewood Hotels rebrands around “discovery” experiences, trading on local culture over amenities to stand out in luxury market.

India’s ancient wellness remedies have evolved from being traditions to becoming major revenue generators for hotels.

Meliá Hotels International will assume management of Lionel Messi’s boutique hotel brand, MiM Hotels, beginning November 1.

Hilton expands smart TVs to 4,000 hotels, launches flexible Outset brand, and follows other consumer trends with new products and brands.

Numa Group has launched Native by Numa, a new brand of design-focused hotels and serviced apartments targeting the upscale market.

Travelers making plans to visit Kyoto next spring will have to shell out more money to stay in the popular destination.

Sonesta launches Americas Best Value Studios, an extended-stay brand targeting budget travelers in secondary U.S., Canadian markets.

Wyndham launches soft-brand program letting budget hotels join its loyalty system while keeping their own identity.

Hilton launches Outset Collection, its 25th brand and eighth lifestyle option, targeting independent upscale hotels seeking chain benefits.